Let's Make It Beta!

TEDxDelft 2015 Visual Identity Design

Beta = 'Eitje' – Little Hatching Egg

The annual TED Conference invites the world’s leading thinkers and doers to speak for up to 18 minutes. TEDxDelft is part of TEDx, which offers individuals or groups an opportunity to host local, self-organized events around the world, since 2011 in The Netherlands. This year the theme is 'Let's Make it Beta'. The visual identity design is based on the concept of 'Beta', a work in progress that encourages people to keep making things better together. Initially the design started with the Greek 'beta sign' but later on became a 'little hatching egg'. The design is intentionally raw, playful and unrefined. www.tedxdelft.nl

I created the 'Eitje' concept from the 'Beta' theme through various sketches, made the visual materials and animated the motion graphics with After Effects. This project is made together with Barry Borsboom and Nina de Ridder at Tam Tam.

Initial design and sketches for 'Beta Sign' and then evolved to 'Eitje'

Watch the full-length animation at vimeo.